Here's How AI Videos Can Improve Your Brand

Creating high-quality video ads to promote your brand no longer has to be expensive or time-consuming. With the rise of AI technology, particularly AI image and video generators, anyone can now create custom videos for their brand or products quickly and easily.

This shift has made video content production accessible to all without requiring big budgets or specialized skills.

The recent advancements in artificial intelligence have made it possible to generate custom images of your products and turn them into professional-looking videos in no time.

Recent advancements in artificial intelligence have made it possible to generate custom images of your products and turn them into professional-looking videos in no time. Beyond that, AI can now generate videos featuring AI influencers, helping you spread the word on social media. It’s a huge time and money saver!

But how exactly are these AI-generated product videos and AI influencers created? Let’s dive into that.

How are AI videos created?

You might be wondering how these AI videos are actually made. There are three primary ways to create them:

1. Generate AI videos offline using your own machine: This is the cheapest and most secure way to create AI videos. Open-weight AI video models like Stable Video Diffusion allow you to set up a video generator tool locally. However, this method requires a powerful GPU with plenty of VRAM to handle the heavy processing.
2. Use AI video generator platforms: Alternatively, you can use online platforms like Runway Gen-3 or Kling AI to create custom videos. These tools aren’t free, but they offer some of the best quality results, making them worth the investment for businesses looking to produce polished video content.
3. Hire AI experts to create videos for you: If you don’t want the hassle of creating videos yourself, you can hire someone else to do the job. Freelance platforms like Fiverr offer AI services, where you can find skilled professionals who specialize in AI video production.

Let’s explore each of these methods in more detail.

1. Generating AI Videos Locally

Generating videos using your own hardware is the most affordable and secure option, but it comes with a significant caveat: you need a machine with a powerful GPU that can handle heavy processing tasks.

One popular tool for local video generation is Stable Video Diffusion (SVD), developed by Stability AI. SVD is a latent video diffusion model capable of producing high-resolution, state-of-the-art text-to-video and image-to-video results. In recent years, latent diffusion models, which were initially trained for 2D image synthesis, have been adapted into generative video models by incorporating temporal layers and fine-tuning them on small, high-quality video datasets.

However, generating AI videos locally requires serious computing power. Even my MacBook with an M3 chip struggles with the workload. Unless you have a top-tier GPU with substantial VRAM, this method may not be feasible for most small businesses or individuals.

If you’re technically inclined and want to give it a try, you can check out the source code for Stable Video Diffusion on GitHub.

If you want to learn more about the technical details of SVD, check out the white paper here.

2. Using AI Video Generator Platforms

Now let’s talk about how you can AI videos for your own brand. Let’s say you are running a shoe brand and wanted to create promo videos of it.

AI video generator platforms like Runway Gen-3 and Kling AI offer an intuitive and user-friendly way to create high-quality videos for your brand. These tools allow you to upload an image of your product, provide a description of what you want the video to look like, and generate stunning visuals in just a few clicks.

In Kling AI, this is what the image-to-video tool looks like:

On the left side of the interface, you’ll find the image upload section, where you can upload the image of your product. Below that is a text field where you describe how you want the video to look.

Runway Gen-3 has a similar dashboard layout, with both the image upload and video description sections on the left and the output video preview on the right.

The trick is to take an image of your product, upload it on the image-to-video feature of the AI tool, and describe what you want the final result to look like. If you don’t want to constantly take photos of your product, you can just train the Flux image model with your own product to produce unlimited AI-generated variations of it using the Flux Labs tool.

Once you have the input images, just upload them to the image-to-video tools and see the magic happen.

You can adjust the parameters and the description however you want to add more details, adjust the lighting condition, and add more elements into the scene.

If you prefer using an AI influencer to promote your products on social media, there’s also a workflow using five different AI tools. I won’t be sharing the entire details on how this is done, but you can check out the step-by-step guide in the article below:

Here’s How Viral Talking AI Influencers Are Made — A Complete Step-By-Step Guide
This is a step-by-step guide on how I used five AI tools to create the viral talking videos of AI-generated…generativeai.pub

3. Fiverr’s AI Video Art Services

If you’re too busy to create videos yourself or don’t have the technical know-how, Fiverr is a fantastic option. The platform offers a range of prices that can be affordable for any budget.

Freelancers on Fiverr offer a variety of services, from explainer videos and animated adventures to product promos and talking avatars.

Take a look at this gig from Imagine Skies that offers up to a 60-second video ad for your products for 250 USD. He can finish the work in 5 days and also do up to two revisions.

Here are more details about the service they offer.

• An Authentic and Creative AI-generated video!
• Awesome Royalty-Free Stock Music Themes (from the best libraries)
• AI Generated Voice Over (Optional)
• Animated Titles
• Professional Cinematic Sound Effects
• Professional Editing

As someone who’s always occupied with managing my businesses, outsourcing the AI video production is ideal to save time and focus on other aspects of my business. Fiverr’s AI Services gives you access to a wide range of freelancers with various levels of expertise, so you can find someone who fits your budget and quality expectations.

According to Deloitte’s 2023 Creator Economy in 3D survey, 94% of brands working with content creators are either currently using or have plans to use generative AI. 55% of those brands are already using generative AI in some capacity, and the other 39% have plans to use it within the next year.

It’s clear that many companies are already seeing the benefits of integrating AI into their workflows. But why has it become so popular?

AI allows companies to explore the four key scopes of content creation—text, static imagery, audio, and video—with greater efficiency. It’s now super easy to find someone on Fiverr to generate royalty-free product images and even create personalized video ads.

Coca-Cola, for example, used AI for the “Create Real Magic” platform in 2023 that allows consumers to participate in the creative process. Their AI analyzed user-generated content and brand preferences, and based on this analysis, the platform suggests creative elements like images, videos, and music. The users played around with these elements to design their own personalized Coca-Cola artwork.

If brands like Coca-Cola are already doing it, why don’t you?

You don’t need to build your own platform to use AI in your own brand. There are hundreds of freelancers on Fiverr that offer various services like image, video, and music generation.

Final Thoughts

If you’re a business owner or marketer, staying on top of the latest technologies is key to staying competitive. AI is already revolutionizing brand experiences, and those who embrace it early will have a clear advantage.

Using AI tools for marketing, content creation, and brand awareness is becoming the norm rather than the exception. While some people may be skeptical about AI, it’s important to remember that it’s a tool — one that can significantly streamline your workflows and amplify your creative output. The pace of AI development is staggering, and companies that ignore this trend risk falling behind.

Sure, using AI to market your products and increase your brand awareness may raise some eyebrows. Not everyone likes the idea of using AI. But AI is already here, and it is here to stay. AI is a tool for those who are willing to adapt, a threat to those who aren’t.

I highly suggest exploring Fiverr’s AI services. There are currently a handful of categories to choose from and hundreds of AI experts to offer a helping hand on your business’s requirements.

If you need help getting started, feel free to reach out to me at jimclydegm@gmail.com. I’d be happy to point you in the right direction!

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