Here's A New Way AI Is Used To Promote Your Brand

In case you missed it, big brands have started embracing AI to elevate their brand promotions. Coca-Cola, for example, recently released a set of AI-generated videos for their iconic “Holidays Are Coming” ad campaign.

It won’t be long before other major brands jump on the bandwagon.

Why? Because AI makes the process faster, cheaper, and far easier compared to traditional production methods.

But how exactly are these AI-generated commercial video ads created?

There are many ways to do it, but one standout platform is RenderNet AI. In this article, I’ll walk you through how RenderNet works and how marketers can use it to create professional-grade videos for their brands.

Let’s get started.

What is RenderNet?

RenderNet is a generative AI platform focused on creating hyper-real images and videos of AI human characters. The website has over 1 million users and 20 million assets already created.

Since users have the rights for commercial distribution of the content they create with RenderNet, marketers, content creators, brands, and agencies are taking advantage of the tool to increase their sales, online traction, and for their digital storytelling.

To get started with RenderNet, head over to their website and create an account. This is what the dashboard looks like.

Now, you’re ready to use the app.

Using RenderNet for Brand Promotion

Aside from generating images and videos from text, RenderNet is also a great tool for creating characters for consistent looks and faces.

Why is this important? Consistency is key in marketing.

Imagine having a character that embodies your brand’s persona and appears across all your ads, videos, and social media posts. It not only boosts brand recognition but also helps you connect with your audience on a deeper level.

For example, you can use an Asian character to promote fashion products like below.

Pretty cool, right?

You can also use these characters to hold specific products for advertisement.

And it doesn’t end there because business owners and content creators can also generate hundreds of videos with these characters to promote their brands.

Now, you might be wondering: What’s the exact process of creating these consistent and moving AI models?

How to Create Consistent Characters on RenderNet

To get started with generating your character, launch the app and click on the “Create new” button.

This will open a window where you need to upload a reference photo. You can upload your own reference image or select from a set of samples.

Then set the design settings of your character, like the style, gender, and hair type. Next, click on the Next button to give your character a name.

Finally, click on the Done button, and you should see this success message as an indicator that the character has been successfully generated.

Let’s try to create an image out of this character by using this prompt:

Prompt: A beautiful model wearing a classy red dress with an intricate pattern, posing in natural sunlight in front of an abandoned mansion covered with withered vegetation

She looks gorgeous!

Now, to make use of this character for marketing, we’ll place her in a restaurant holding a burger and posing as if she’s promoting Burger King. Here’s the full prompt:

Prompt: A beautiful model holding a burger that and smiling for the camera. She is wearing a red shirt and is sitting in a fastfood restaurant with orange background with a text “Burger King”. There is a cup of soda beside her too with the logo of burger king.

Awesome! Now time to put your own brand name on the image. Just replace the “Burger King” text with your own company name.

Here’s another cool feature: you can replace her face with anyone on your character list! On the right section of the image preview, click the “Face Replace” button and select your preferred new face.

Upload a reference photo or select from your uploaded images.

Here’s the final result:

As you can see, you can reuse any existing image to create a lot more variations using the Face Replace feature.

Generating Videos

Turning our image above into a video is pretty easy. Open a preview of the image and select the Video Anyone button. Select the crop layout of the video and select the Done button.

In the Video Anyone tab, you need to describe how the video should look in the prompt section. For example, in the sample image above, I used this prompt:

Prompt: A video of a girl eating a burger

Finally, click on the Generate button to start the video generation. The process only takes about a minute to complete.

Here’s the final result:

RenderNet AI’s Pricing

RenderNet offers a free plan that provides 50 credits per month. If this number of credits isn’t enough, you can choose to upgrade your account with one of the following subscription tiers.

• Basic: $9 per month. Provides 400 credits, up to 80 Flux images, and 400 SDXL images. 8K upscale, True Touch, and 2 simultaneous generations.
• Standard: $24 per month. Gives you 2,000 credits with up to 400 Flux images and 2,000 SDXL images. Includes 10 simultaneous generations and all advanced features.
• Plus: $49 per month. Comes with 5,000 credits, up to 1,000 Flux images, 5,000 SDXL images, and 50 simultaneous generations. Full access to all features.

If you’re a regular user, consider the annual plan, which provides a 20% discount. It’s a cost-effective option for long-term projects.

Another great benefit is that you own all the content you generate. You can use it for personal or commercial purposes, such as on YouTube, Etsy, or Instagram, as long as you respect copyright laws and RenderNet’s terms.

Final Thoughts

AI video generators are really something brand owners and content creators should pay attention to. They save time, cut costs, and let you skip expensive photoshoots or hiring models. If you’re on a tight budget, that’s a huge deal.

Sure, AI video tools are not perfect. Most AI models still don’t get real-world physics or details right. Like in the burger video—no bite marks, just a weirdly intact burger. Little things like that can break the illusion.

But when you think about how far we’ve come in just a year, it’s exciting. These tools are getting better fast. It won’t be long before AI videos feel just as real as the ones shot with a camera.

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