AI news
February 12, 2025

AI Can Now Predict Career Success From Your Face Image

A recent study conducted by researchers from multiple universities claims that AI can predict your career and education based on your face.

Jim Clyde Monge
by 
Jim Clyde Monge

Imagine walking into a job interview, and before you even say a word, the AI interviewer bot sizes you up based on your face. Is this judging a book by its cover 2.0? Could it be labeled as discriminatory, or perhaps a step toward ‘face-ism’?

A recent study conducted by researchers from multiple universities claims that artificial intelligence can predict your career and educational success just by analyzing your face. With all the ethical and scientific debates this is sure to spark, it’s certainly going to be a highly controversial topic.

But how does this even work?

Can AI really discern personality traits and use them to estimate someone’s future accomplishments? And if so, how accurate is it?

Personality Extraction From Face Images

The researchers behind this study developed a system called the Photo Big 5, which extracts personality traits from a single facial image. The Big Five personality traits, also known as OCEAN (Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism), are widely accepted in psychology as key indicators of behavior and success.

  • Openness: Associated with curiosity and creativity.
  • Conscientiousness: Tied to organization, responsibility, and diligence.
  • Extraversion: Reflects sociability and assertiveness.
  • Agreeableness: Indicates compassion and cooperativeness.
  • Neuroticism: Linked to emotional instability and anxiety.

The AI system was trained using images of 96,000 MBA graduates from top U.S. business schools. By analyzing these images, the AI determined personality profiles and compared them to career outcomes, such as salary, job transitions, and school rankings.

The AI system was trained using images of 96,000 MBA graduates from top U.S. business schools. By analyzing these images, the AI determined personality profiles and compared them to career outcomes, such as salary, job transitions, and school rankings.
Image from SSRN

What makes this approach interesting is its ability to measure personality traits on a large scale without relying on traditional surveys. This could be a huge in hiring and academic admissions.

You can learn more about the technical details here.

How AI Predicts Your Future Success

The methodology relies on neural networks trained on large datasets of facial images. These networks learn to detect subtle patterns in facial features that are associated with different personality traits.

Research suggests that both genetics and early life experiences influence facial structure and personality, which might explain why certain features are linked to particular traits.

For example, if your photo shows a tendency toward neuroticism, you are less likely to be hired for the job you’re applying for.

If you’re someone who is less conscientious, you might be passed over by college admissions. Personality could play a role in admissions, as schools might look for candidates likely to succeed in their future careers or aim to foster diversity in personality. Personality has a significant impact on many outcomes.

Also, a more “desirable” personality as defined by the AI is linked to higher starting salaries and better pay growth over time.

Interestingly, these personality traits seem to predict job success as much as things like race, attractiveness, and education level. These personality predictions are not just measuring how smart someone is, as they are not strongly correlated with grades and test scores.

The AI analyzes factors like:

  • Facial symmetry
  • Jawline and cheekbone structure
  • Eye positioning and expression
The AI analyzes factors like: Facial symmetry Jawline and cheekbone structure Eye positioning and expression
Image from SSRN

These features are then mapped to the Big Five personality traits. The study found that traits like conscientiousness and extraversion were significant predictors of career outcomes. For instance, people who scored high on conscientiousness tended to earn higher salaries and achieve greater seniority in their jobs.

Importantly, the AI’s predictions were consistent even when photos were taken years apart, suggesting that the personality extraction method is relatively stable over time. The system also controlled for factors such as image quality, lighting, and facial expressions to ensure accurate results.

But just because the AI can predict certain outcomes doesn’t mean we should rush to implement this technology in hiring or education.

Race Classification

For race classification, the system uses data from Revelio Labs, which applies a name-based model that predicts an individual’s race or ethnicity based on their first name, last name, and geographic location.

This model is trained on U.S. Census data. The face-based component uses the VGG-Face classifier, a deep learning algorithm wrapped in the DeepFace Python package developed by Serengil and Ozpinar (2020). The AI harmonizes these two methods by grouping individuals into five categories: Asian, Black, Hispanic, White, and Other.

This model is trained on U.S. Census data. The face-based component uses the VGG-Face classifier, a deep learning algorithm wrapped in the DeepFace Python package developed by Serengil and Ozpinar (2020). The AI harmonizes these two methods by grouping individuals into five categories: Asian, Black, Hispanic, White, and Other.
Image from DeepFace

To further enhance the system’s accuracy, the researchers utilized self-reported race data from MBA program admissions. When discrepancies arose between the name-based and face-based methods, the system resolved them by assigning race based on the variable with the highest diagnostic accuracy—in other words, the approach with the lowest false positive rate within the contested subset.

However, even with these safeguards, concerns about potential biases remain. Critics argue that facial features are influenced by a combination of genetic and environmental factors, which may not correspond neatly to racial categories. Furthermore, relying on AI to classify race could perpetuate harmful stereotypes if not carefully managed.

Will It Really Work?

Skepticism is warranted when it comes to AI making predictions based on something as subjective as a person’s face. Critics argue that this approach could perpetuate biases and reinforce stereotypes. For example, if the AI is trained on a dataset that isn’t diverse, it might yield biased results that favor certain demographics.

Moreover, personality is complex and influenced by numerous factors beyond physical appearance. Can an AI truly capture the depth of human personality from a static image? The researchers themselves acknowledge the limitations of their model. They emphasize that while the AI can detect correlations, it doesn’t imply causation. In other words, just because someone’s face suggests a certain personality trait doesn’t mean their behavior will always align with that trait.

There’s also the ethical dilemma. Should employers and universities have the right to use AI for personality screening? This technology could lead to a dystopian scenario where people are judged solely by their appearance, undermining individuality and personal growth.

The researchers are careful to state that they are not advocating for the use of facial recognition technology in hiring. They acknowledge that judging people based on their faces raises serious ethical questions because it can lead to discrimination based on immutable traits.

Despite these concerns, the study’s findings are hard to ignore. The researchers demonstrated that the AI’s predictions were on par with traditional measures like GPA and standardized test scores. This suggests that personality traits, as inferred by AI, are as relevant to career success as cognitive skills.

Ethical and Practical Implications

If adopted on a large scale, this technology could reshape the way organizations assess candidates. Companies might use AI to screen applicants based on personality traits that predict job performance. Schools could prioritize admissions for students whose personality profiles suggest high potential for success.

However, such practices would likely face legal challenges. Discrimination laws in many countries prohibit hiring based on physical characteristics. Even if the AI’s assessments are statistically valid, they could still be seen as discriminatory.

Additionally, this technology raises privacy concerns. How would organizations obtain and store facial data? Could this data be misused or hacked? These are questions that regulators will need to address before AI-based personality prediction becomes mainstream.

Conclusion

The concept of AI analyzing a face to predict someone’s potential for success feels almost dystopian, yet it’s grounded in scientific research. However, just because we can do something doesn’t mean we should rush to apply it, especially when human lives and careers are on the line.

Before we embrace AI personality screening, we need to have serious conversations about its implications. Can we create safeguards to prevent misuse? How do we balance innovation with respect for human dignity and privacy?

There’s also the issue of inherent bias. While AI can be programmed to avoid demographic-level discrimination, what about the subtler biases within demographic groups? If we judge people based on how they appear today, we risk ignoring their capacity to learn, adapt, and transform over time.

Human potential is not static. People grow through experiences, opportunities, and effort. Reducing someone’s entire future to what an algorithm sees in a snapshot of their face is not only dehumanizing but also shortsighted.

For now, it’s up to society to decide how far we’re willing to go in letting machines judge our potential.

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